Swet Shop Boys Release New Video – AdHoc

Swet Shop Boys Release New Video

Cashmere draws influence from Qawwali, with hedonistic themes signalling spiritual longing.

Swet Shop Boys is the duo of former Das Racist member Heems and actor/rapper Riz Ahmed or Riz MC. Last October they released their first full-length album, Cashmere, made in collaboration with British producer Redinho. The album drew influence from the Sufi devotional music Qawwali, a genre which is popular across India and Pakistan, and often uses hedonistic themes as a metaphor for spiritual longing. The spirit of Qawwali, which bridges the gap between politically divided communities, serves as an inspiration for the the album highlight “Aaja,” which features Pakistani singer Ali Sethi, as well as the track’s new video. Directed by Sofian Kahn, the video is at once playful and sweet, showing a teen cycling between Flushing and Coney Island (home to large Indian and Pakistani populations respectively) to flyer for an upcoming Swet Shop Boys show, all while nursing a crush. The video concludes with a sample from Qandeel Baloch, a Pakistani internet celebrity and activist who was the victim of an “honor killing,” to whom the video is dedicated.

Swet Shop Boys will be performing shows throughout the coming months, including a performance in New York at Webster Hall on April 12.