Watch A New Music Video From Jay Som

Watch A New Music Video From Jay Som

Jay Som, the project of multi-instrumentalist and songwriter Melina Duterte, has released the third single from her forthcoming debut record. Previous singles from the album, Everybody Works, have encompassed a variety of styles, demonstrating the depth of understanding Duterte has for music and song craft. “The Bus Song” is a slow burner ballad that drew inspiration from the guitar-oriented pop of the early ‘00s, while “1 Billion Dogs" is a power pop by way of shoegaze gem. “Baybee,” the latest track we’ve heard from the record, is a perfectly constructed pop song, using an off kilter, new wave-influenced backing track as the basis for a hook so strong it could be on a Cardigan’s record. The accompanying video, directed by Charlotte Hornsby and Jesse Ruuttila, finds Jay Som and company dancing in a skiing resort. The main shot fixates on the group riding the lift up to the top of the slope, seemingly without the pay off of skiing back down. It provides a satisfying parallel to the song itself—beneath the song’s slick, bright melodies is a reflection on a commitment to care for someone in a way that is detrimental to one’s self. There’s no pay off to the work beyond the sense that one is still moving.

You can watch the new video below. Everybody Works is due out March 10, via Polyvinyl Records. Jay Som will be touring in support of the record throughout March and April, and will perform in Brooklyn at Baby’s All Right alongside The Courtneys on March 29.

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