In a video accompanying an Indiegogo campaign, Downtown Boys’ singer Victoria Ruiz announced the launch of Spark Mag, an online magazine dedicated to giving radical, politically minded musicians of all genres a platform to express their ideas directly to fans via weekly interviews and artist-penned editorials. Spearheaded by grassroots activists Demand Progress, in collaboration with IMPOSE Magazine and the Future of Music Coalition, the magazine will be edited by Ruiz and fellow Downtown Boys member Joey La Neve DeFrancesco. Their goal is to connect artists, activists and fans to utilize culture to effect social change. The website already features writing from Priests, Sadie Dupuis of Speedy Ortiz, and profiles of Algiers and Abdul Ali.
In addition to writing, as a way to financially support musicians, SparkMag plans to offer a store where artists sell music directly to fans while retaining 90% of the profit. The magizine is a not-for-profit orginization and looks to become self-sustaining through music sales and donations.